When Ehrhardt Koch, the NY-based German immigrant, borrowed 5000 beans from his aunt to start his own baseball cap company, he would’ve never imagined it would grow into the phenomenon it is today. 90 years later, New Era has become a household name in popular culture, providing head wear to everyone from athletes to drug dealers. Mook Life caught up with some of Montreal’s infamous collectors and asked em to showcase that dome piece which hides our eyes from cops when they roll through the corner, or blocks the sun on that 30 degree day… the fitted cap.
Name: Fomer TFB HSP TFO
Occupation: Vandal
Bio: MTL’s back-bone
Quote: “I’m the Bill Gates of the Streets.”
Click on the images to enlarge
Name: Michelle “Tiny Trim” Brunelle
Occupation: Future auto parts mogul/ part time wood pusher
Quote: “Standing under 5 feet tall on 2 feet, but you’ll never catch me rolling on 2 wheels. Taking over the world 4 wheels at a time”
Click on the images to enlarge
Click on the images to enlarge
Name: Tron Corleonne
Occupation: DJ, Landscaper, Philanthropist, professional Rump shaker and Baby candy snatcher
Bio: I roams the streets, hate hate hate and hate again, repeat. watch out.
Quote: “2 stones, 1 bird.”
Click on the images to enlarge
Name : Vinny Vinhtage
Occupation : CEO of Success Clothing
Bio : Started as a graphic designer in advertising agencies, then became a designer for big brands, to finally end up owning my own clothing brand. http://www.wegotsuccess.com/
Quote : “Success Nothing Less”
Click on the images to enlarge
Leave comments underneath on who you think has the dopest fitted game. The one with the most votes will win a 50$ gift certificate to SUB V, a 3.5 grams of Exo Weed, and a forty of your favorite beer.
Certificate courtesy of SUB V, the rest courtesy of the Mook Life Criminal Department.
September 16th, 2010 at 1:11 pm
my vote go to michelle!
very neat pics too
September 16th, 2010 at 1:37 pm
I vote for the rice man!
September 16th, 2010 at 1:45 pm
Tough call, some nice fitteds in here.
The burberry is actually super dope, but the upsidedown Bulls and QB is unfuckwittable.
Jesus Rice
September 16th, 2010 at 1:50 pm
TINY TRIM BRUNELLE : VOTE !
September 16th, 2010 at 2:04 pm
im voting for the chick. MICHELLE BRUNELLE!!
yall got madd time on ur hands
louis rich
September 16th, 2010 at 2:14 pm
Vinny Vinhtage -Success got that i love mtl fitted on lock thats my vote
September 16th, 2010 at 2:16 pm
upper playground Molotov cocktail Lo fitted is tuff
September 16th, 2010 at 2:25 pm
tiny trim fo sho! budeh girl…fuck yeah!
September 16th, 2010 at 2:27 pm
TINY TRIM! MICHELLE!
September 16th, 2010 at 2:42 pm
Tiny Trim for the win.
drawstring joint is mint. the long beach Proper joint is money too.
Second vote goes to Rice on the streanth of the Hall of Fame upsidedowner…whoo butter!
that Staple pigeon joint is pretty fuckin butter too…
fuck it, im buying caps this weekend…
September 16th, 2010 at 3:28 pm
vote to Vinny Vinhtage from jay blaze
http://www.savageentertainment.ca
September 16th, 2010 at 3:30 pm
I gotta say that Expos fitted with the old M logo that Rice has, is maybe the illest hat ever. On that note, he wins. Big shouts to Vinny who’s hat game is crazy, but I should have been a part of this mix I got about 40+ fitteds dammit.
September 16th, 2010 at 4:38 pm
I vote for Michelle “tiny trim” Brunelle cuz shes dope and has the best hats. Also I would like her to share her weed and beer with me….if she wins
September 16th, 2010 at 4:48 pm
Nesario Dawson wins. i once saw him with a hat that included a radio, phone, walky talky, and a huge antena popping off the hat with numerous other slots. abd everything was fully functional like a high class transexuel.
i dont think “tiny trim” is tall enough to ride on four wheels so shel be loosing while tron is on all fours riding her around like a retarded donkey.
Mr. i own rosemont hats wont win, only becacuse his neighborhood is nothing more then train tracks, heroin addicts and jews that cant afford to live in outremont. plus we dont like rosemont
the least mooked out mawfucker Vinny aka the runner up
keep wasting your money kids.
September 16th, 2010 at 5:34 pm
aye if you win but you don’t smoke that dank bag give that shit too that mook blaylock ya heard, and i got my styrofoam cup fill that shit up too son
September 16th, 2010 at 5:50 pm
Jesus rice!
September 16th, 2010 at 6:00 pm
Jesus Rice, expos crossed with the m= dopest cap ever
September 16th, 2010 at 6:05 pm
Everybody’s game tight, but my vote goes to Da God Fomer, those fitteds are Hood son!!
September 16th, 2010 at 6:09 pm
I vote for whoever will give me that forty of beer. Y’all can keep the money
September 16th, 2010 at 6:23 pm
I VOTE FOR MICHELLE BRUNELLE!
September 16th, 2010 at 6:42 pm
Rice & Vinny sure got there game going on but my vote goes to Fomer. Real Franchise Bombers do real things.
September 16th, 2010 at 6:53 pm
Girls stop voting for that girl, Fomer’s got the dopest fitteds
September 16th, 2010 at 7:11 pm
I Vote Vinny, Rice’s “original M” expos fitted was nice but in my opinion Vinny took it overall. The Next time ya’ll do this Holla @ me. Im @ 105 59 fitteds
September 16th, 2010 at 7:18 pm
Dude hands down it’s gotta be the o.g. SF Giants one with the baseball!
Fuck that LA shit!
Ill fitted hats rockin’ da mook life!
September 16th, 2010 at 7:42 pm
SkindeepMTL and everyone else who calims they have a Fitted game or any other game, Watches, Shoes, Cars what ever just send us an email to Info@mook-life.com or simply go to the contacts and let us know. Big up to all the people who voted, the contest is going until next Thursday. Keep them comments going.. shit is money!
September 16th, 2010 at 7:44 pm
YO, moi je vote pour le gros chinois de Success!
September 16th, 2010 at 7:44 pm
Vinny for the win
September 16th, 2010 at 8:46 pm
vote for troner
September 16th, 2010 at 8:48 pm
Jesus Rice! C beng beng serieux ca!
September 16th, 2010 at 9:39 pm
Vote goes to “Tiny Trim” too easy!
September 16th, 2010 at 10:38 pm
You know the name of the game, I choose Michelleeee.
And then, Rice. I can’t say no to that QBCity fitted.
Give it up fast.
September 16th, 2010 at 11:41 pm
pigeon ftw!
September 17th, 2010 at 12:22 am
Rice.
Gotta ask though, how long till we see some Mook Life shirts?
September 17th, 2010 at 12:58 am
We finna come out with our first line of premium silk durags by December but the shirts are all just rumors for now.
September 17th, 2010 at 1:30 am
RICE!
September 17th, 2010 at 9:41 am
my money’s on vinny
September 17th, 2010 at 3:34 pm
its all made in china
September 17th, 2010 at 6:02 pm
aye them durags better be some 2-tone shit ya heard i want that fly mook flava
September 17th, 2010 at 9:30 pm
Praise Jesus, Lord HaveA Mercy! Rice for the win
September 18th, 2010 at 12:19 am
I vote for tiny trim!!!
September 18th, 2010 at 2:20 am
Jesus got this hands down just based on the QB fitted alone.
September 18th, 2010 at 4:47 am
jesus rice superstar
September 18th, 2010 at 6:46 pm
MICHELLE “TINY TRIM” BRUNELLE!
GET ON IT!
September 19th, 2010 at 9:53 pm
Moi aussi je vote pour le gros chinois de success !!
September 20th, 2010 at 2:03 pm
I vote for Jesus Rice. Gulliest if you ask me
September 20th, 2010 at 4:45 pm
fomer tha bird man
September 21st, 2010 at 12:31 am
le gars avec la casqette de police
September 21st, 2010 at 12:44 pm
tiny trim
September 21st, 2010 at 6:19 pm
Yo TT!
How many alias’ do you have up here voting for yourself?! Cmon son
Rice swoops in for the kill if you ask me, but only he knows that my Expos cap is fresher!
Vinny, that last cap is fire!
September 21st, 2010 at 7:10 pm
all out pour JESUS RICE maing
September 22nd, 2010 at 7:30 am
Jesus Rice is the best..come on! Drinker…Gotta be us all for real. Drinking, seeing what’s up while wearing the sweetest fit.
September 22nd, 2010 at 11:55 am
Today is the final day for casting votes. After midnight, votes will be counted and the winner will be announced tomorrow.
September 22nd, 2010 at 8:53 pm
Awww Trons catching feelings over a hat contest. Cmon son! You of all people should know I have to much pride to vote for myself. and to show theres no hard feelings i’ll throw a vote in for you. Too bad you still aint competition.
September 24th, 2010 at 1:50 am
OK, so the votes are in and here are the results:
Jesus Rice wins with 17 votes.
Second place goes to Tiny Trim with 13 votes.
Third place goes to Vinny with 9 votes.
Forth place goes to Fomer with 5 votes.
Last place is Troner with 2 votes and one of them was from Tiny Trim. HA
Look our for more Survival Of The Fitteds and other contests coming soon. Thank you all for voting and participating.
October 15th, 2010 at 5:56 pm
WHAT THE FUCK… NO ONE LINKS ME FOR THIS SHIT. ILL OUT SHINE ALL YOU CATS WITH THE FITTED GAME! NEXT TIME YOU DO SOME FITTED SHIT GET AT ME!!!!!! HANDS DOWN